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Another observation is that the content becomes a bit of a parody in that many of the things referred to seem only to apply to big corporate companies, hardly the sort of customer to read this book. However as a small business, doing seo ourselves (and this is surely the target market to read such a book) I find myself thinking that certain recommendations will be useless for the typical small business, something that is not addressed or acknowledged in this book. What annoys me slightly is that the reviews provided on the inside page are way different from mine and seem to totally over promise on the delivery in reality.

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I had purchased SEO for Dummies but that was really a ‘bits n pieces’ kind of book and left me unguided. This book follows a chronological path and makes you stick to it.

I shall be using it on every SEO project from now on.

5/5

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‘Get to the top of Google’ provides an exceptionally comprehensive review of all of the basics, plus a load of stuff I’d never even thought about and in a no nonsense way that makes it easy for the non-technically minded to follow.

Like a number of the reviewers here, I’ve also been through quite a few of the books out there and without a doubt this one is the winner. Save your money on the others for your SEO costs (paid and natural).

Even if you are a coder, the suggestions here are very good reminders of what you should think about every day. I’m constantly surprised at the number of projects I’ve had returned that functionally do what I’ve specified, but simply havent been optimized!!! I can only presume that ignorance is the reason, in which case this book is the answer.

As I embark on a business of my own, I’ve laid out my design principles in line with the ‘7 step process’. I’ll consider it part of the day to day operations and have already set up diary dates to review the results.

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The 5 star reviews like the links in this book are terribly out of date. Save your money as some of the terms in this book you can easily found if you look them up on the internet yourself with more relevent and up to date information (as SEO is very fast moving). In my experience the forum was deserted and after a few weeks I was very very disappointed and cancelled my free supbscription.

I wish I could say something positive about this book but, here’s hoping the next edition is more up to date than this edition.

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One of the main reasons I bought this book was because it gives free access to a forum where you can see a continually updated list of tools and the raise issues for the author to look at. I presume the links in the book did work once but the forum has not got updates for those links. I also discovered on the forum that a number of other readers had similar concerns.

Maybe I’ve just been unlucky but one of the reasons I bought this book was on the basis of postive reviews and I have to say my experience has not been positive.

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Another observation is that the content becomes a bit of a parody in that many of the things referred to seem only to apply to big corporate companies, hardly the sort of customer to read this book. However as a small business, doing seo ourselves (and this is surely the target market to read such a book) I find myself thinking that certain recommendations will be useless for the typical small business, something that is not addressed or acknowledged in this book. What annoys me slightly is that the reviews provided on the inside page are way different from mine and seem to totally over promise on the delivery in reality.

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However, it’s a well-written, fairly casual yet highly informative text on how to make the most of social media in a business context, addressing some important issues beyond one-way ‘what we’re doing’ messaging to using it as a deliberate and managed touch-point for the current generation of IT literate consumers. There are some great examples of businesses of various sizes using social media to create advocates out of complainers, generate customer groups and fans, make offers and even create new products.

The style is, though, not one for the ‘follow this sequence of steps and it’ll all work’, i.e. those looking for an IT recipe to follow. It’s much more strategic and thought-provoking than that, even asking you to ponder whether social media is actually relevant at all to your target customers.

Overall it’s a good read that I know I’ll be dipping back into but like all IT guides it’s at the mercy of the pace of internet progress.

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It is alas not especially in depth – the topic could have been explored in greater depth than it was, but as a low level introduction to what you should be doing with social media, you can’t go wrong.

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Guy takes quite a back to basics approach, carefully explaining the background behind social media and then gradually introducing each area. If you’re a social media whizz then this book probably isn’t for you, but if you’re either completely alien to, or still to use the full social media mix, then it could definitely offer value for your business.

One aspect that really impressed me is that Guy doesn’t try to convince his readers that all types of social media are relevant to every business. On the contrary, he encourages you to think about your own aims and objectives before starting with any of them – so you’re far less likely to waste your time. There’s also a good understanding of the cost of social media to your business, in terms of time, which again makes the book extremely practical.

Overall, thoroughly enjoyed it and hope to start seeing some results soon!