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5 Responses to “Principles for Internet Marketing”

1. Bow Selector
   

   04. Aug, 2010

   Review by Bow Selector for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
   Rating:
   To make sense of the book you really have to practically follow the steps outlined but when the suggested links in chapter one don’t work that isn’t a good sign. Using the tools found at those links is a key part of the process the book outlines. This led to me using google to see if I could find other tools that did the same type of thing, which led to me questioning whether his method was best, and using google to find out more, which I was doing before I bought the book…

   One of the main reasons I bought this book was because it gives free access to a forum where you can see a continually updated list of tools and the raise issues for the author to look at. I presume the links in the book did work once but the forum has not got updates for those links. I also discovered on the forum that a number of other readers had similar concerns.

   Maybe I’ve just been unlucky but one of the reasons I bought this book was on the basis of postive reviews and I have to say my experience has not been positive.

2. J. George
   

   04. Aug, 2010

   Review by J. George for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
   Rating:
   After reading the reviews I excitedly brought this book and joined the forum (thank god it was free or I would have been very upset). As a previous reviewer said, the links don’t work or are very very out of date. If anyone is intersted in keyword research this book will adequately explain it, but that’s about it.

   The 5 star reviews like the links in this book are terribly out of date. Save your money as some of the terms in this book you can easily found if you look them up on the internet yourself with more relevent and up to date information (as SEO is very fast moving). In my experience the forum was deserted and after a few weeks I was very very disappointed and cancelled my free supbscription.

   I wish I could say something positive about this book but, here’s hoping the next edition is more up to date than this edition.

3. Ms. J. Mowat
   

   04. Aug, 2010

   Review by Ms. J. Mowat for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
   Rating:
   I’ve been in the internet industry for a long time and have worked for eBay, Yahoo, and of course the wonderful Amazon, so I’ve done my time with agencies and employed various SEO people myself, but I wish I’d read this book earlier.

   ‘Get to the top of Google’ provides an exceptionally comprehensive review of all of the basics, plus a load of stuff I’d never even thought about and in a no nonsense way that makes it easy for the non-technically minded to follow.

   Like a number of the reviewers here, I’ve also been through quite a few of the books out there and without a doubt this one is the winner. Save your money on the others for your SEO costs (paid and natural).

   Even if you are a coder, the suggestions here are very good reminders of what you should think about every day. I’m constantly surprised at the number of projects I’ve had returned that functionally do what I’ve specified, but simply havent been optimized!!! I can only presume that ignorance is the reason, in which case this book is the answer.

   As I embark on a business of my own, I’ve laid out my design principles in line with the ‘7 step process’. I’ll consider it part of the day to day operations and have already set up diary dates to review the results.

4. Rolf Dobelli
   

   04. Aug, 2010

   Review by Rolf Dobelli for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
   Rating:
   The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn’t overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely.

5. Liam Wood
   

   04. Aug, 2010

   Review by Liam Wood for Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
   Rating:
   I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense – then this is the book for you. Rather than a book full of information (although it is very informative) – its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.

   I had purchased SEO for Dummies but that was really a ‘bits n pieces’ kind of book and left me unguided. This book follows a chronological path and makes you stick to it.

   I shall be using it on every SEO project from now on.

   5/5