This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
Posted on 26. Jul, 2010 by Affiliate in Books
This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
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Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This title shows you how. It discusses how to use the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, and Blogs.
Rating: 
(out of 40 reviews)
List Price: £12.99
Price: £6.43
Supertzar
26. Jul, 2010
Review by Supertzar for This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
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I really enjoyed reading this book. It’s very well written and laid out, manages to cover the subject in enough detail for someone like me, interested in incorporating social media into their business model, and it avoids being patronising or resorting to jargon.
The book isn’t an exhaustive guide to each site or network covered – and hooray for that frankly. The last thing I wanted to read was an 800 page treatise on Facebook and Twitter – for one thing, the landscape changes too rapidly to warrant this, and since the book is intended primarily for business use, any more detail would have made it an onerous chore to plough through. I learnt all I need to know about Twitter, the different blog templates, ecademy and others and feel far less daunted at some of the possibilities. Clapperton is careful to avoid evangelising about new media avenues and throughout the book points out that the business needs will dictate whether any of the social media can help.
A very good summary then. It gave me all I needed to understand which social media would be relevant to my business, how to go about incorporating them into my business and that’s exactly what I was looking for.
Elaine Simpson-long
26. Jul, 2010
Review by Elaine Simpson-long for This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
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I have had a book blog for nearly four years and I have noticed the rapid growth of other social media since I started writing it and the fact that there are Widgets, add-ons, videos, links etc etc which enhance my website. I have recently started linking my posts to Face Book and Twitter and have noticed an increase in traffic and also publishers contacting me asking me to review books so it certainly works.
I have recently started working for a small company on a part time basis and we are exploring the possiblities of Social Media so when this book turned up on the Vine programme I grabbed it with both hands as it was just what I needed. Tells you all you need to know about Twitter, Face Book, Linkedin, Bebo etc etc and the author, Guy Clapperton, gives his thoughts on which of these sites would be useful for you depending on the circumstances of your business.
I found this book incredibly helpful as I am a real novice on all of this and an engaging and amusing read as well.
Ms. Rl Heptonstall
26. Jul, 2010
Review by Ms. Rl Heptonstall for This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
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I thoroughly enjoyed reading ‘This is social media’ by Guy clapperton. It’s easy to get into, digest and apply, which means that you can start tinkering about with social media as soon as you start using the book – I say ‘using’ because it really should be read near a PC. It also acts as a sort of directory, so you can look up the bits you want to return to as and when they become applicable.
Guy takes quite a back to basics approach, carefully explaining the background behind social media and then gradually introducing each area. If you’re a social media whizz then this book probably isn’t for you, but if you’re either completely alien to, or still to use the full social media mix, then it could definitely offer value for your business.
One aspect that really impressed me is that Guy doesn’t try to convince his readers that all types of social media are relevant to every business. On the contrary, he encourages you to think about your own aims and objectives before starting with any of them – so you’re far less likely to waste your time. There’s also a good understanding of the cost of social media to your business, in terms of time, which again makes the book extremely practical.
Overall, thoroughly enjoyed it and hope to start seeing some results soon!
Mr. Michael Heron
26. Jul, 2010
Review by Mr. Michael Heron for This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
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I’m not a business person, but I am professionally interested in social media, and I was very happy to see that this book isn’t one of the endlessly breathless, overly ethusiastic documents on the theme of ‘the internet will make you rich’. It contains sober advice, well written and well presented, and importantly also tells you when you *shouldn’t* be wasting your time on social media.
It is alas not especially in depth – the topic could have been explored in greater depth than it was, but as a low level introduction to what you should be doing with social media, you can’t go wrong.
Dr. Stephen J. Wooding
26. Jul, 2010
Review by Dr. Stephen J. Wooding for This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success
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Having read this, my impression is that it’s a book for those who are fairly new to the social media scene, and not aimed at the IT web-savvy professional. I fall somewhere in-between so found some of it useful, some of it timely reminders and some of it was stuff I was already well aware of.
However, it’s a well-written, fairly casual yet highly informative text on how to make the most of social media in a business context, addressing some important issues beyond one-way ‘what we’re doing’ messaging to using it as a deliberate and managed touch-point for the current generation of IT literate consumers. There are some great examples of businesses of various sizes using social media to create advocates out of complainers, generate customer groups and fans, make offers and even create new products.
The style is, though, not one for the ‘follow this sequence of steps and it’ll all work’, i.e. those looking for an IT recipe to follow. It’s much more strategic and thought-provoking than that, even asking you to ponder whether social media is actually relevant at all to your target customers.
Overall it’s a good read that I know I’ll be dipping back into but like all IT guides it’s at the mercy of the pace of internet progress.