Comments on: Internet Marketing

By: Anonymous

Anonymous — Sun, 18 Jul 2010 19:02:01 +0000

Review by for Internet Marketing Rating: La obra aporta una visión amplia y en profundidad de las implicaciones de Internet en la disciplina de marketing.Tiene la ventaja de aunar aportaciones académicas, procedentes de los autores e investigadores más relevantes en el área, y contenidos útiles para la definición de estrategias en la práctica del marketing en Internet.Muy recomendable, tanto para estudiantes, como para profesionales.

By: Rossella Spoto

Rossella Spoto — Sun, 18 Jul 2010 18:43:46 +0000

Review by Rossella Spoto for Internet Marketing Rating: Don't read this book if you want a superficial understanding on digital marketing - it's more an academic resource which places Internet into the wide marketing landascape as a medium, promotion tool, distribution channel, and language/cultural factor itself. The book comes with URLs and references to external resources for updates and best practices. It is definetely a good manual for developing satisfactory to successful (depending on one's own experience) digital plans.

By: Lijuan Yin

Lijuan Yin — Sun, 18 Jul 2010 18:17:26 +0000

Review by Lijuan Yin for Internet Marketing Rating: I have placed this order a month ago, and recieved a e-mail from Amazon to say this item would be delived to my place nolater than 21 May. As the book didn't arrive at the due time, I then sent e-mails to both the seller and Amazon with the hope that they would help, however, no single word replyed until now. I have to say, this is really really a terible experience.

By: R D'arcy

R D'arcy — Sun, 18 Jul 2010 17:57:19 +0000

Review by R D'arcy for Internet Marketing Rating: Both a fantastic reference guide and a good read! Each section is broken down into managable chunks and it offers a simple explanation to the fundamentals of internet marketing. The useful website reference at the end of each section is a constant supporting resource for me and I would not hesitate to recommend this book to anyone interested in getting their business online. Absolutely brilliant.

By: Mr. R. Bailey

Mr. R. Bailey — Sun, 18 Jul 2010 17:31:29 +0000

Review by Mr. R. Bailey for Internet Marketing Rating: For me this book is not just a case of reading and catch-up. I use this book in my profession and as a tool to help define the e-marketing strategy for a large UK company that is in the top teir in what it does. What I love about this book is its ability to communicate complex subject in simple, concise and clear language. The novice to the expert will find this a great resoruce.

Its well reaserached, thorough, great real world examples and is a good invement for any one taking online marketing seriously.

Regards