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9 Responses to “Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))”

1. Angus Jenkinson
   

   09. Jul, 2010

   Review by Angus Jenkinson for Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
   Rating:
   The authorial team have produced an extremely readable, authoritative, practical, wide ranging and illuminating description of how Internet marketing can be planned and executed. It is studded with good examples, technique and advice. It’s even better in this new edition

2. Petroiu Adriana
   

   09. Jul, 2010

   Review by Petroiu Adriana for Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
   Rating:
   I am amazed how full of information is this book ! It’s worth buying it because it enlightens you about marketing online , giving a lot of examples. It’s not only theory but also practice with a lot of links to different websites that are useful to understand or study a certain matter.High professional in my opinion.

3. Ben Acheson
   

   09. Jul, 2010

   Review by Ben Acheson for Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
   Rating:
   Sufficiently detailed to appeal to the budding internet marketing enthusiast, there are plenty of practical, real-world tips, with advice based on solid experience and case-studies. A highly recommended text for marketers who need to produce practical tactical and strategic plans designed for real-world implementation.

4. I. T. Kahed
   

   09. Jul, 2010

   Review by I. T. Kahed for Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall))
   Rating:
   A great textbook covering a lot of areas in systematic approach. Features plenty of case studies that demonstrate discussed concepts/strategies/ideas.

5. Justin Lusty
   

   09. Jul, 2010

   Review by Justin Lusty for Internet Marketing: How to Get a Website that Works for Your Business
   Rating:
   I don’t give good reviews lightly but I’m going to have to make an exception in this case.

   At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
   
   I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.

   What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.

   My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this “Right way” range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.

   Buy with confidence – it’s good, easy to understand and up to date.

   Justin Lusty

6. MR GARRY R HARTLEY
   

   09. Jul, 2010

   Review by MR GARRY R HARTLEY for Internet Marketing: How to Get a Website that Works for Your Business
   Rating:
   Easy to read – this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me £ in unnecessary work or misunderstandings. I highly recommend this book.

7. Mark Ronconi
   

   09. Jul, 2010

   Review by Mark Ronconi for Internet Marketing: How to Get a Website that Works for Your Business
   Rating:
   As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.

   This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.

   Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress … and, most importantly, you’ll end up with a website that delivers a return on your investment.
   

8. Stewart "Drascombe Boats" Brown
   

   09. Jul, 2010

   Review by Stewart “Drascombe Boats” Brown for Internet Marketing: How to Get a Website that Works for Your Business
   Rating:
   This book motivated me to rebuild our ancient website; a job that I would otherwise have shied away from, & gave me the confidence to tackle the technicalities that I would not otherwise have understood.

   In this world, there are two types of people:

   # Those that make easy things difficult. Avoid them.

   # Those that make difficult things easy. Embrace them.

   Embrace Nigel T Packer & buy the book. It is excellent.

9. Julie Willliamson
   

   09. Jul, 2010

   Review by Julie Willliamson for Internet Marketing: How to Get a Website that Works for Your Business
   Rating:
   Not being technically proficient I was impressed with how easy this book is to read and understand. It gets the points over without being technical – I can leave that to the web developer! I was able to produce a website design brief that the web developer was very happy with – he said that it was the first one he had been given and it has made his job a lot easier. Reading the book has given me much more confidence in understanding and dealing with the issues of developing a website. I would recommend this book to anyone who has a website that needs attention or those who have not got one yet. Read this book before speaking to your web developer.