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The resources and references are very good. Once you have read the book you will be in a position to start on your business immediatetly.

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It also gives some ways to get traffic to your website, using traffic exchange system.

The only reason I am giving 4 start instead of 5 start is because it dosenst cover the basic of SEO, but again it is affiliate book not SEO technical book, but nevertheless highly recommened

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Buy this book today, right now, and your view will be totally transformed. In fact you really can’t afford not to read it. As business owners we’re always trying to entice new customers to buy our products/services and this book gives pages and pages of tips and techniques on how to do that online without spending a fortune on marketing and advertising. And it does so using language anyone can understand – you can do most of the action steps yourself, you don’t even need a techie.

The way people buy from us has changed. This book explains how customers want to interact with businesses, what they’re looking for and how you can capitalise on it. It puts all aspects of inbound marketing together and gives you clear strategies and ‘to do’ steps so you can get started right away.

Above all this is just a very interesting and easy read, I’m an SEO consultant and I learnt plenty of stuff from the book. In fact I’ve implemented some of the recommendations on my own websites and am already seeing the benefits of them!

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A geek free guide to using the internet to drive more customers to your business – and if you haven’t got a customer then you haven’t got a business

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This book does impart a lot of very good information, but it is on a very basic level.

I would say this is ideal for someone who is new to, or very inexperienced with this subject.

Personally I found very little new information here.

My main bugbear is that clearly the priorty of this book is to drive traffic to its own web site.

Books on marketing dont neccessarily have to be marketing tools in themselves.

I found this VERY VERY annoying.

I think they got the balance wrong here. Sure, mention your own web site, but don’t keep mentioning it again, and again all the way through the book.

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If you are looking for a book that will allow you to turn your business or idea into the next Internet sensation in 7 days you are not going to find it. But if you accept that it will require sustained effort, and want a book which explains how to market better on the internet (and the examples quoted range from Amex to one-person shops), is full of good advice and gives you a clear path to develop your marketing using the new rules of marketing, this is the book to read.

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The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) “ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.”

“Inbound marketing” is clearly – and explicitly – inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it’s also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they’re doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.

This is no dry textbook. It’s full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It’s well written, and there are cartoons too.

Inbound marketing – get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They’ll love you for it.