Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Posted on 10. Jul, 2010 by Affiliate in Books
Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
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A how-to guide to getting found via Google, the blogosphere, and social media sites. It helps you to: improve your rankings in Google to get more traffic; build and promote a blog for your business; grow and nurture a community in Facebook, LinkedIn, and Twitter; and, measure what matters and do more of what works online.
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(out of 10 reviews)
List Price: £16.99
Price: £8.18
Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
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A guide to planning, implementing, and managing a successful affiliate business on the Web. It shows how to identify a niche with a huge market, research and understand that market, and sell the benefits of the products represented.
Rating: 
(out of 8 reviews)
List Price: £12.99
Price: £5.30
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Neil Davidson
10. Jul, 2010
Review by Neil Davidson for Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Rating:
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It’s aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change – indeed, have already started to change in disconcerting ways – and who don’t know what to do.
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) “ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.”
“Inbound marketing” is clearly – and explicitly – inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it’s also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they’re doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.
This is no dry textbook. It’s full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It’s well written, and there are cartoons too.
Inbound marketing – get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They’ll love you for it.
M. Stephens
10. Jul, 2010
Review by M. Stephens for Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Rating:
Inbound marketing argues that the way to get attention is to produce great content and it certainly practises what it preaches. It is not a book about theories by some acadamics trying to push a new theory – its actually a candidly honest guide to the new marketing rules created by the internet from two guys with a great deal of experience who share their knowledge in a very honest book. I particularly liked their honesty about the pros and cons of various social media tools – you could almost sense their exasperation at trying to get content onto the front page of digg only to see it fail. And I laughed at the brutal honesty at times – don’t worry about what you put in your tweets at the a start because nobody is going to be reading them at this point….
If you are looking for a book that will allow you to turn your business or idea into the next Internet sensation in 7 days you are not going to find it. But if you accept that it will require sustained effort, and want a book which explains how to market better on the internet (and the examples quoted range from Amex to one-person shops), is full of good advice and gives you a clear path to develop your marketing using the new rules of marketing, this is the book to read.
Guy Berresford
10. Jul, 2010
Review by Guy Berresford for Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Rating:
My first impression of this book was that it was low quality. I felt the pages were going to rip as I turned them. I would have prefered a soft cover but better quality paper.
This book does impart a lot of very good information, but it is on a very basic level.
I would say this is ideal for someone who is new to, or very inexperienced with this subject.
Personally I found very little new information here.
My main bugbear is that clearly the priorty of this book is to drive traffic to its own web site.
Books on marketing dont neccessarily have to be marketing tools in themselves.
I found this VERY VERY annoying.
I think they got the balance wrong here. Sure, mention your own web site, but don’t keep mentioning it again, and again all the way through the book.
D. J. Oxley
10. Jul, 2010
Review by D. J. Oxley for Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Rating:
If you’ve heard about Facebook, youtube and all the other forms of social networking, but didn’t think they were much use for business, then this is the book to change your mind. Written with bitesize chapters and a very readable style, this book gives you a how to do it approach. Was given the book as part of a business course and have been recommending it such much to friends, family and anyone who’ll listen – I wish I was on some commission!
A geek free guide to using the internet to drive more customers to your business – and if you haven’t got a customer then you haven’t got a business
Lyz Cordon
10. Jul, 2010
Review by Lyz Cordon for Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Rating:
If you run a business and you’ve heard of blogging and social media but you don’t really think it applies to you, think again!
Buy this book today, right now, and your view will be totally transformed. In fact you really can’t afford not to read it. As business owners we’re always trying to entice new customers to buy our products/services and this book gives pages and pages of tips and techniques on how to do that online without spending a fortune on marketing and advertising. And it does so using language anyone can understand – you can do most of the action steps yourself, you don’t even need a techie.
The way people buy from us has changed. This book explains how customers want to interact with businesses, what they’re looking for and how you can capitalise on it. It puts all aspects of inbound marketing together and gives you clear strategies and ‘to do’ steps so you can get started right away.
Above all this is just a very interesting and easy read, I’m an SEO consultant and I learnt plenty of stuff from the book. In fact I’ve implemented some of the recommendations on my own websites and am already seeing the benefits of them!
P. Hayes
10. Jul, 2010
Review by P. Hayes for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
Rating:
This is not for anyone who has any knowledge of Affiliate Marketing at all, it’s the absolute basics and padded out. However she does have an ethical approach. A lot of the sites she refers to are either out of date, or cost a fair bit to join/use.
Smit Mukesh Chacha
10. Jul, 2010
Review by Smit Mukesh Chacha for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
Rating:
It is a recommended book, to a newbie in affiliate marketing as it explains all the pitfalls to avoid on starting a carrer in affiliate martketing.
It also gives some ways to get traffic to your website, using traffic exchange system.
The only reason I am giving 4 start instead of 5 start is because it dosenst cover the basic of SEO, but again it is affiliate book not SEO technical book, but nevertheless highly recommened
Mr. G. Harrop
10. Jul, 2010
Review by Mr. G. Harrop for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
Rating:
You can see from the Amazon “Look Inside” that there’s not much on each page. It looks like an short e-book that’s been desperately stretched into a real book. It does have some interesting info for the affiliate novice – both to dos and not to dos. But it’s just too light on content, almost to the point of comedy.
Albian Books
10. Jul, 2010
Review by Albian Books for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
Rating:
A very well written book with not a wasted word. This books provides a blueprint for setting up an affliate business, from brainstroming for ideas for products, researching the market and the competition, planning and marketing your site and making the profits.
The resources and references are very good. Once you have read the book you will be in a position to start on your business immediatetly.
Mr. M. Gaadt
11. Jul, 2010
Review by Mr. M. Gaadt for Make a Fortune Promoting Other People’s Stuff Online: How Affiliate Marketing Can Make You Rich
Rating:
A great book on this subject, well written, and very easy to read. The practicle steps that she mentions in the book are well worth heeding, even though they are quite obvious, I know how easy it is to miss the obvious!! Well worth the money.