Digital Marketing: Strategies for Online Success
Posted on 25. Jul, 2010 by Affiliate in Books
Digital Marketing: Strategies for Online Success
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The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution.
Rating: 
(out of 2 reviews)
List Price: £9.99
Price: £3.65
L. C. Pollitt
25. Jul, 2010
Review by L. C. Pollitt for Digital Marketing: Strategies for Online Success
Rating:
I’ve read a lot of books on internet marketing … and I mean a lot… and most of them are pretty tired, repeating the same old ideas and advice.
In comparison, Parkin’s book is a breath of fresh air. It’s a no-nonsense, practical guide that sets out a clear framework for a successful digital marketing programme; and it’s clear right from the beginning that he really knows his stuff. I’m in the midst of launching a new online business, and despite having been through this whole process before (successfully) I was really struggling until I found this book. I found Parkin’s emphasis on strategy especially helpful in developing a clear vision for my new business and drawing up a marketing plan that will take us successfully through launch and beyond. I only wish I’d found it 6 months ago!
Ben Acheson
25. Jul, 2010
Review by Ben Acheson for Digital Marketing: Strategies for Online Success
Rating:
A surprisingly up-to-date and forward-thinking digital marketing text, I would recommend this particularly to senior executives schooled in traditional marketing who find themselves managing digital teams and projects. From social media marketing to search engine optimisation and even the bones of digital marketing program and strategy-formulation, this book walks the lay reader through the subject painlessly. I see this book as being relevant to the field for many years to come and would highly recommend it as a solid introduction to digital marketing.